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Job Description
We are currently seeking a dynamic and results-driven Paid Social Marketing Executive with a specialization in media buying for our E-commerce and Towing industry sectors. The successful candidate will be responsible for executing paid social media campaigns, driving engagement, and optimizing ad spend for maximum return on investment.
Media Buying Strategy:
- Develop and execute comprehensive media buying strategies tailored to the unique needs of both the E-commerce and Towing sectors.
- Identify key target audiences and optimize media channels to maximize reach and impact.
- Plan, launch, and monitor multi-channel advertising campaigns.
- Utilize data-driven insights to optimize campaigns in real-time and maximize ROI.
- Conduct A/B testing to refine and improve ad performance.
- Build and maintain strong relationships with media vendors, negotiating favorable terms and rates.
- Manage the media budget effectively, ensuring cost efficiency and delivering on key performance indicators (KPIs).
- Provide regular reports on campaign performance, budget allocation, and ROI.
- Utilize analytics tools to track and analyze campaign performance, presenting insights to the marketing and leadership teams.
- Identify areas for improvement and implement strategic adjustments accordingly.
- Stay informed about industry trends and competitors to drive continuous improvement.
Job Requirements
- Bachelor’s degree in marketing, Business, or a related field.
- Proven experience 7-10 as a Marketing Executive with a focus on media buying, specifically within E-commerce and the Towing industry.
- Strong understanding of digital marketing trends and technologies.
- Excellent analytical and problem-solving skills.
- Proficient in using analytics tools and platforms.
- Exceptional negotiation and vendor management skills.
- Effective communication and collaboration abilities.
- Results-oriented with a focus on achieving measurable outcomes.
