Salesforce Developer / Architect-AI

Core Responsibilities

1. System Administration & Automation

• Oversee record merging logic, deduplication rules, and data hygiene for accounts, contacts, properties, and addresses.
• Maintain and enhance custom objects like the Financial Matrix, Skip Bomb, Offer Objects, etc.
• Set up and optimize workflows, including automations for direct mail, email campaigns, and skip tracing API integrations, including using PostMan
• Full-stack developer

2. Integration Management

• Coordinate and test APIs with:
• Skip tracing tools (e.g., Versium, Endato, DirectSkip)
• Melissa Data for address and property validation
• Auction scraping services
• Drive Connect (Google Drive integration)
• Digital signature and eNotary platforms (e.g., Proof.com)
• Track and validate automation results and data returned from integrated systems.

3. Data Strategy & Reporting

• Enforce primary field logic (e.g., only one primary ACR, primary contact, phone, etc.).
• Implement global picklists, standard formatting (e.g., phone, address, nationality), and formula fields for data enhancement (e.g., distance between ZIP codes, Days From Auction).
• Lead data cleansing efforts post-merge or batch imports.
• Create advanced reports and dashboards for agent and team visibility.

4. User Interface Design (Skuid)

• Design and troubleshoot custom Skuid pages for Contacts, Properties, Counties, etc.
• Configure Skuid tabs, forms, drawers, and filters for high usability in sales and marketing workflows.
• Enhance UX with features like dynamic CTI panels, copy buttons, SMS integrations, and dark/light themes.