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Job Description
- Creating marketing goals related to customer acquisition, lead generation, and revenue
- Producing a brand style guide that best captures the company or client’s voice and mission
- Producing and editing content like social media posts, videos, e-books, infographics, presentation decks, and webinars
- Help in preparing promotional videos and media content about the company and its product
- Cultivating relationships with potential customers—such as prospects and leads—to build the company's clientele
- Monitoring social media traffic to measure the public's perception of the company's brand
- Testing the quality of emails, social media posts, and the company's landing page
- Collaborating with sales, product design, and product development team members to plan promotional marketing campaigns
- Creating editorial and content creation calendars for various media platforms and outlets
- Assisting with the design, media ads on social media, and email blasts
- Meeting with clients to promote the company
- Conducting market research to determine a target audience’s needs, wants, habits, interests, and other relevant factors used in creating targeted marketing campaigns
- Researching previous successful campaigns to understand what worked, what didn’t, and what can be improved
- Reviewing the progress and success of a campaign, making adjustments, or pitching ideas for new campaigns as necessary
Job Requirements
- Bachelor's Degree in Marketing or media communication.
- Microsoft office presentation, or other advanced software presentations
- Knowledge of Software marketing tools
- Excellent writing skills and content creation
- Research skills on the internet
- Excellent communication and soft skills
- Analytical skills
- Problem-solving skills
- Fluent in English language (speaking/writing)
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