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Digital Marketing Specialist

InnovaTech Group
Cairo, Egypt
Posted 2 months ago
125Applicants for1 open position
  • 62Viewed
  • 0In Consideration
  • 0Not Selected
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Job Details

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Job Description

  • Creating marketing goals related to customer acquisition, lead generation, and revenue
  • Producing a brand style guide that best captures the company or client’s voice and mission
  • Producing and editing content like social media posts, videos, e-books, infographics, presentation decks, and webinars
  • Help in preparing promotional videos and media content about the company and its product
  • Cultivating relationships with potential customers—such as prospects and leads—to build the company's clientele
  • Monitoring social media traffic to measure the public's perception of the company's brand
  • Testing the quality of emails, social media posts, and the company's landing page
  • Collaborating with sales, product design, and product development team members to plan promotional marketing campaigns
  • Creating editorial and content creation calendars for various media platforms and outlets
  • Assisting with the design, media ads on social media, and email blasts
  • Meeting with clients to promote the company
  • Conducting market research to determine a target audience’s needs, wants, habits, interests, and other relevant factors used in creating targeted marketing campaigns
  • Researching previous successful campaigns to understand what worked, what didn’t, and what can be improved
  • Reviewing the progress and success of a campaign, making adjustments, or pitching ideas for new campaigns as necessary

Job Requirements

  • Bachelor's Degree in Marketing or media communication.
  • Microsoft office presentation, or other advanced software presentations
  • Knowledge of Software marketing tools
  • Excellent writing skills and content creation
  • Research skills on the internet
  • Excellent communication and soft skills 
  • Analytical skills
  • Problem-solving skills
  • Fluent in English language (speaking/writing)

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