Digital Marketing lead
Beko -
New Cairo, CairoJob Details
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Job Description
- Devising E-commerce strategies that harness sales-related insights, prevailing standards, and novel developments to encourage sales in our online store.
- Creating frameworks that transform our social media sites into highly profitable platforms.
- Directing the activities of software developers, copywriters, and graphic designers to ensure careful adherence to predetermined strategies.
- Reviewing the security of checkout pages and payment procedures.
- Creating promotional offers and checking to see that these are uploaded precisely.
- Reviewing copy and legal disclaimers to verify their accuracy.
- Analyzing traffic to inform website maintenance and the effectiveness of marketing strategies.
- Examining sales-related metrics to inform restocks.
- Reporting on the utility of existing and novel strategies.
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Job Requirements
- BS/MS degree in marketing or a related field
- Proven working experience in digital marketing
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Extensive experience as an e-commerce manager.
- Demonstrable track record of devising sales-enhancing strategies.
- Sound knowledge of prevailing procedures and techniques in e-commerce.
- Unmatched supervision, research, and troubleshooting skills.
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- Working knowledge of ad serving tools (e.g., DART, Atlas)
- Experience in setting up and optimizing Google Adwords campaigns
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Up-to-date with the latest trends and best practices in online marketing and measurement
