Senior Marketing Specialist

• Formulate, direct and coordinate marketing activities and policies to promote products, working with Group Marketing Manager and General Manager.
• Identify, develop, and evaluate marketing strategy, based on knowledge of market characteristics, and cost and markup factors. 
• Formulate, direct and coordinate marketing activities and policies to promote products Egypt. 
• Direct the training and performance evaluations of marketing staff and oversee their daily activities. 
• Consult with Sales Manager on product specifications such as design, color, and packaging. 
• Compile lists describing product offered by Egypt. 
• Select products and accessories to be displayed at trade or special events. 
• Coordinate with legal staff to resolve problems, such as copyright infringement, ensure that all products are covered under appropriate certification or registered patents. 
• Manage and participate in preparation of budgets for marketing department.
• Manage market research relating to paints and its related product and analyze their findings.
• Provide recommendation to management on local, national, and international factors affecting the buying and selling of products.

MAIN DUTIES AND RESPONSIBILITIES:

• Conduct economic and commercial surveys within Egypt and outside Egypt to identify potential markets for the products of Egypt. 
• Manage signboard and other advertisement board installation at customer location. 
• Manage the creation and publication of all marketing material in line with marketing plans. 
• Come across with sponsor and other NGO’s for sponsorship of the programs and donations.
• Oversee the source of advertising opportunities and placement of advertisement in the press, magazines, TV and other source.
• Build relations with all media to ensure the most effective messaging and positioning of the organization.
• Organizing and attending events such as conferences, seminars, receptions and exhibitions inside and outside Egypt for promoting Egypt’s product.
• Review and approved Marketing department documentation and ensure the completeness of such documents and proper recording of the same.
• Create and present suitable Marketing Plan for each product family or segment, in collaboration with the sales Managers and according to the needs of each target market.
• Prepare periodic reports elaborating the market situation and actions taken and achieved results