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Job Description
As a Marketing Specialist, you will play a pivotal role in focusing on the promotion and branding of commercial malls within the real estate sector. This role ensures the planning, execution, and analysis of marketing campaigns to drive footfall, tenant satisfaction, and overall mall visibility.
Your responsibilities will encompass the following key areas:
Marketing Campaigns and Promotions
- Plan, execute, and monitor marketing campaigns targeting customers and tenants to boost foot traffic and sales.
- Collaborate with the design team to create promotional materials, advertisements, and digital content for mall activities and events.
Tenant Relations and Support
- Work closely with mall tenants to support their marketing efforts and ensure alignment with mall branding guidelines.
- Organize tenant engagement programs, promotional events, and special offers to enhance tenant satisfaction.
Digital and Social Media Management
- Manage the mall’s social media presence, creating and curating engaging content to attract and retain customers.
- Monitor and analyze online performance metrics, adjusting strategies to maximize outreach and engagement.
Market Research and Analysis
- Conduct market research to identify trends, customer needs, and competitive positioning within the retail and real estate markets.
- Prepare reports on campaign performance and market analysis, providing actionable insights to management.
Event Management
- Plan and coordinate on-ground events, activations, and exhibitions within the mall to drive customer engagement.
- Ensure smooth execution of events, managing logistics, partnerships, and vendor relationships.
Branding and Corporate Identity
- Maintain consistency in mall branding across all marketing channels and platforms.
- Support corporate branding initiatives to strengthen the mall’s identity in the market.
Budget Management
- Prepare and manage the marketing budget, ensuring cost-efficient allocation and tracking of expenses.
- Liaise with vendors, agencies, and service providers to negotiate contracts and manage project deliverables.
Collaboration and Communication
- Work closely with internal teams, including leasing and operations, to ensure cohesive marketing efforts.
- Coordinate with external agencies and partners for advertising, PR, and media buying activities.
Job Requirements
To excel in this role, candidates should possess the following qualifications and attributes:
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- 1 - 4 years of experience in marketing, preferably within the real estate or retail/commercial malls sector.
- Strong knowledge of digital marketing strategies, social media platforms, and analytics tools.
- Excellent communication and interpersonal skills, with the ability to collaborate with diverse teams and stakeholders.
- Creative thinking with the ability to develop unique and impactful marketing campaigns.
- Strong organizational and project management skills to handle multiple initiatives simultaneously.
- Proficiency in Microsoft Office, graphic design tools (e.g., Photoshop, Illustrator).
- Good command of the English language (written and spoken).
