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Job Description
- Develop, execute, and optimize paid media campaigns across platforms such as Facebook, Instagram, Google Ads, and other digital channels.
- Create engaging, high-quality content tailored to various digital platforms, ensuring alignment with brand voice and marketing objectives.
- Monitor, analyze, and report on campaign performance metrics, providing actionable insights to improve ROI and reach.
- Collaborate with cross-functional teams to align media buying strategies with overall marketing goals and content calendars.
- Manage advertising budgets, ensuring efficient allocation and maximum impact of spend.
- Stay up-to-date with the latest trends in digital marketing, media buying, and content creation to maintain a competitive edge.
- Conduct A/B testing on creatives and ad placements to optimize campaign effectiveness.
- Coordinate with designers, videographers, and other content creators to produce multimedia assets.
- Engage with audiences across social media platforms, responding to comments and fostering community growth.
- Ensure all content and campaigns comply with relevant advertising standards and brand guidelines.
Job Requirements
- 2-3 years of proven experience in media buying and content creation, preferably in a fast-paced environment.
- Strong understanding of digital advertising platforms, including Facebook Ads Manager, Google Ads, and others.
- Demonstrated ability to create compelling written and visual content for various digital channels.
- Experience managing and optimizing advertising budgets for maximum ROI.
- Excellent analytical skills with the ability to interpret data and generate actionable insights.
- Familiarity with social media management tools and content scheduling platforms.
- Exceptional communication and collaboration skills.
- Ability to multitask and manage multiple projects simultaneously under tight deadlines.
- Creative mindset with a keen eye for detail and brand consistency.
- Self-motivated, proactive, and adaptable to changing priorities.