Digital Marketing Specialist

Digital Marketing Specialists should compare your company’s advertising techniques and offerings with those of competing businesses. They should help maintain a profitable message for your company and help with research to ensure your offerings come close to ideal price points to offer value to potential clients but still let you enjoy a thriving business. They should keep an eye on data that shows changing trends in advertising consumption and ensure that potential clients and consumers view your company’s ad projects and buy your products.

Job Responsibility

• Working closely with the marketing team on creating content for the website and social media channels
• Together with the marketing manager analyzing marketing results and improving the performance through rapid experimentation and website optimization
• Creating engaging posts for brands and coordinate between the various production departments and processes needed for content creation.
• Creating an event strategy from planning to execution to evaluation
• Create, maintain, and optimize paid online campaigns.
• Attending briefing sessions and having an active role in brainstorming sessions.
• Creating a paid channels strategy: choosing the right channels, setting up campaigns, evaluating results and calculating ROI
• Independently managing various projects: creating videos together with a videographer, working on product marketing materials, helping with events announcements and launches
• Assist in sourcing images, graphics, content, articles, copy and landing pages as needed to create posts
• Can creative story tellers, children of the digital age, those who speak fluent social media and are able to effectively spot trends and sense virality.