Skills And Tools:
- Deal and follow up with advertising agencies in ATL & BTL activities execution.
- Prepare detailed sales analysis (monthly, quarterly with YOY changes) – Primary & Secondary
- Set & prepare all marketing and communication activities for the products (new & existing ones)
- Launch new products (variants of existing products & new products with new concepts) into the Egyptian market to suit preference and demands of the consumers.
- Analyze competitors’ activities and setting a defensive contingency action plan.
- Digital Media coordination as well as initiation of engagement activities to increase the product penetration into Egyptian market.
- Handle full product launch events and product/s introductory presentations to distribution team.
- Prepare all the necessary POSM (Point of Sale Materials) for the new & existing products.
- Prepare detailed activation plans for the brands to include: sampling, Shelf space renting, Sales men Incentives & Presence in key destinations.
- Identify full competition understanding, pricing strategies of our brands and other relevant competitors found in the Egyptian market.
- Manage and supervise New Products Development, from R&D through packaging, design, promotional campaign to finally launching product.
- Conduct market research such as customer questionnaires and focus groups, focusing on both business growth and client retention as well as getting new insights & opportunities for the growing the business.
- Bachelor's degree holder's in Marketing or Equivalent from a reputable university.
- MBA is preferable.
- Minimum 5 – 8 years of experience in FMCG industry.
- Previous experience (2 Yrs: 3 Yrs) in FMCG Brand Management role.
- Good experience in ATL, Activation, and Digital Marketing.
- Fluent in both written and spoken of English.
- ERP skills- SAP
- Excellent Microsoft office skills& PPT.
- Excellent Analytical skills.
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