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Product Manager

Dabur
New Cairo, Cairo

Product Manager

Dabur
New Cairo, Cairo
Posted 6 days ago
48Applicants for1 open position
  • 43Viewed
  • 4In Consideration
  • 38Not Selected

Job Details

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Job Description

  • Deal and follow up with advertising agencies in ATL & BTL activities execution.
  • Prepare detailed sales analysis (monthly, quarterly with YOY changes) – Primary & Secondary
  • Set & prepare all marketing and communication activities for the products (new & existing ones)
  • Launch new products (variants of existing products & new products with new concepts) into the Egyptian market to suit preference and demands of the consumers.
  • Analyze competitors’ activities and setting a defensive contingency action plan.
  • Digital Media coordination as well as initiation of engagement activities to increase the product penetration into Egyptian market.
  • Handle full product launch events and product/s introductory presentations to distribution team.
  • Prepare all the necessary POSM (Point of Sale Materials) for the new & existing products.
  • Prepare detailed activation plans for the brands to include: sampling, Shelf space renting, Sales men Incentives & Presence in key destinations.
  • Identify full competition understanding, pricing strategies of our brands and other relevant competitors found in the Egyptian market.
  • Manage and supervise New Products Development, from R&D through packaging, design, promotional campaign to finally launching product.
  • Conduct market research such as customer questionnaires and focus groups, focusing on both business growth and client retention as well as getting new insights & opportunities for the growing the business.

Job Requirements

  • Bachelor's degree holder's in Marketing or Equivalent from a reputable university.
  • MBA is preferable.
  • Minimum 5 – 8 years of experience in FMCG industry.
  • Previous experience (2 Yrs: 3 Yrs) in FMCG Brand Management role.
  • Good experience in ATL, Activation, and Digital Marketing.
  • Fluent in both written and spoken of English.
  • ERP skills- SAP
  • Excellent Microsoft office skills& PPT.
  • Excellent Analytical skills.

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