Senior Performance Marketer

We are looking for a Senior Performance Marketing Executive with a big appetite for learning to join our team and further strengthen our tracking and analysis while ensuring the maximum ROI.

Mainly you should have Demonstrable experience leading and managing SEO/SEM/SMM as well as excellent analytical capabilities in E-commerce & Corporates ( E-commerce sales funnels & lead generation programs)

Responsibilities:

A- strategy & Planning:

- Develop, execute, and manage performance strategies, goals, and objectives.

- Provides tools, processes, and thought leadership to marketing & business teams.

- Work closely with the marketing & Business teams to optimize marketing strategies.

- Work with the marketing & Business teams across all channels are consistent and aligned.

B- Operations:

- Conduct regular conversion rate optimisation audits and execute A/B tests, user testing/feedback to improve conversion rates across the brands’ digital channels and assets

-Develop and oversee overall performance marketing strategies.

-Create and manage Google campaigns. (SEM)

-Create and manage social media campaigns.

-Regularly review and optimize all advertising campaigns for positive ROAS

-Develop and oversee email marketing and marketing automation strategy

- Process evaluation & development

C- Reporting & Analysis

• Measure accounts performance & assure its success
• Monthly, Quarterly Reporting
• Manage & Customize Analytics platforms to track and measure all marketing campaigns
• Regularly review multi-channel analytics reports (Search, Social, Ads, Email, Website, Blog) and recommend optimisations action plans to sales and marketing teams.