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Job Description
- Develop and execute sales strategies to drive growth in the traditional trade channel for FMCG products.
- Lead, coach, and motivate a team of sales professionals to achieve and exceed sales targets.
- Build and maintain strong relationships with key distributors, wholesalers, and retail partners.
- Monitor market trends, competitor activities, and customer feedback to identify new business opportunities.
- Collaborate with marketing, supply chain, and product teams to ensure alignment and optimize sales performance.
- Prepare and present regular sales reports, forecasts, and performance analyses to senior management.
- Negotiate contracts, pricing, and promotional activities with trade partners to maximize profitability.
- Ensure effective territory management and coverage to expand market reach.
- Implement and monitor trade marketing initiatives to enhance brand visibility and product placement.
- Maintain compliance with company policies, industry regulations, and ethical standards.
Job Requirements
- Minimum of 6 years of experience in FMCG sales, with a focus on traditional trade channels.
- Proven track record of achieving and exceeding sales targets in a competitive market.
- Strong leadership and team management skills at a mid-level management position.
- Excellent negotiation, communication, and interpersonal abilities.
- Demonstrated ability to develop and implement effective sales strategies.
- Experience working in a fast-paced, results-driven environment.
- Solid understanding of the FMCG industry and traditional trade dynamics.
- Ability to work independently and manage remote teams effectively.
- Flexibility to adapt to changing market conditions and business needs.
