Brand Manager

With LIBRA being a start-up brand your focus is on creating brand awareness and retail sales online & offline. The main part of your role is to create an online & offline marketing strategy, overseeing our media platforms, overseeing content for social media, initiating campaigns online & offline with high return. Further, identifying opportunities, communicating, coordinating and maintaining good relationship with sports organizations, potential brand ambassadors, journalists and key players in the Egyptian sports scene and gathering this information in an organized manner. You will also be responsible for creating a marketing budget with forecasted results on a monthly and quarterly basis.

Key Responsibilities:

• Analyzing our brand positioning and consumer insights 
• Helping shape and communicate Libra’s vision and mission through products and marketing
• Translating brand elements into plans and go-to-market strategies
• Devise innovative growth strategies
• Monitor product distribution and consumer reactions
• Measure and report performance of all marketing campaigns, and assess ROI and KPIs
• Establish performance specifications, cost and price parameters, market applications and sales estimates
• Leading online & offline marketing campaigns to generate brand awareness & sales 
• Utilizing marketing platforms and creating a digital marketing strategy with the end goal of increasing brand awareness and sales effectively.
•  Must have experience with media buying on social media, google analytics, SEO's, creating marketing campaigns, and reporting on the outcomes of the marketing initiatives.  Must also be aware of all new social media tools and online tools for marketing.
• Must create a yearly and quarterly budget for marketing campaigns
• Arranging new product developments with the designer and brainstorms new ideas
• Create the selling and pricing strategy with relevant price lists
• Initiate new retail channels online and offline
• Evaluating all available marketing opportunities online & offline and choose which exhibitions etc are most suitable for Libra  – should include these opportunities in the quarterly marketing plan
• Ensure Libra media coverage through online and offline media platforms
• Develop/ maintain relationships and identify opportunities with local sports communities, potential brand ambassadors, sports organizations, journalists for creating online content and strategies