Social Media Manager
Sortitt -
Dubai, United Arab EmiratesJob Details
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Job Description
Responsibilities
Social Media Strategy & Ownership
Develop and execute end-to-end social media strategies aligned with brand goals.
Maintain brand voice, consistency, and identity across all platforms.
Own the social calendar — from planning to publishing.
Content & Creative Development
Conceptualize, design, and produce engaging social content (static, video, reels, stories, carousels, etc.).
Lead ad creative design for paid campaigns.
Stay on top of industry trends, viral formats, and competitor activities to keep content fresh and relevant.
Performance Marketing
Plan, execute, and optimize paid social media campaigns across Meta, LinkedIn, TikTok, YouTube, and others.
Manage budgets, monitor ROI, and ensure performance KPIs are met.
Conduct A/B testing of creatives, audiences, and formats to maximize campaign efficiency.
Brand Perspective & Growth
Drive organic community growth and engagement across platforms.
Track brand sentiment, audience insights, and deliver monthly reporting on both qualitative and quantitative results.
Collaborate with cross-functional teams (design, marketing, sales) to ensure campaigns align with overall brand strategy.
Benefits
Competitive compensation with opportunities for growth and advancement.
Health benefits package, including medical.
Exposure to a dynamic and innovative work environment.
Collaborative and team-oriented work culture.
Equal Opportunity Employer
Sortitt, along with its clients, values diversity and inclusion.
We encourage candidates from all backgrounds and experiences to apply.
Social Media Strategy & Ownership
Develop and execute end-to-end social media strategies aligned with brand goals.
Maintain brand voice, consistency, and identity across all platforms.
Own the social calendar — from planning to publishing.
Content & Creative Development
Conceptualize, design, and produce engaging social content (static, video, reels, stories, carousels, etc.).
Lead ad creative design for paid campaigns.
Stay on top of industry trends, viral formats, and competitor activities to keep content fresh and relevant.
Performance Marketing
Plan, execute, and optimize paid social media campaigns across Meta, LinkedIn, TikTok, YouTube, and others.
Manage budgets, monitor ROI, and ensure performance KPIs are met.
Conduct A/B testing of creatives, audiences, and formats to maximize campaign efficiency.
Brand Perspective & Growth
Drive organic community growth and engagement across platforms.
Track brand sentiment, audience insights, and deliver monthly reporting on both qualitative and quantitative results.
Collaborate with cross-functional teams (design, marketing, sales) to ensure campaigns align with overall brand strategy.
Benefits
Competitive compensation with opportunities for growth and advancement.
Health benefits package, including medical.
Exposure to a dynamic and innovative work environment.
Collaborative and team-oriented work culture.
Equal Opportunity Employer
Sortitt, along with its clients, values diversity and inclusion.
We encourage candidates from all backgrounds and experiences to apply.
Job Requirements
Qualifications
Bachelor’s degree in Marketing, Media, Communications, or related field.
3+ years of experience in social media management, content creation, and performance marketing.
Strong design skills (Canva, Photoshop, Illustrator, Premiere Pro or similar).
Proven track record of running successful paid social campaigns with measurable ROI.
Excellent copywriting, storytelling, and trend-spotting abilities.
Data-driven mindset — ability to interpret analytics and adjust strategy accordingly.
Ownership mentality — proactive, creative, and results-focused.
Experience in influencer marketing and partnerships.
Familiarity with SEO, Google Analytics, and email marketing tools.
Prior experience in startup/fast-paced environments.
Bachelor’s degree in Marketing, Media, Communications, or related field.
3+ years of experience in social media management, content creation, and performance marketing.
Strong design skills (Canva, Photoshop, Illustrator, Premiere Pro or similar).
Proven track record of running successful paid social campaigns with measurable ROI.
Excellent copywriting, storytelling, and trend-spotting abilities.
Data-driven mindset — ability to interpret analytics and adjust strategy accordingly.
Ownership mentality — proactive, creative, and results-focused.
Experience in influencer marketing and partnerships.
Familiarity with SEO, Google Analytics, and email marketing tools.
Prior experience in startup/fast-paced environments.
