Senior Specialist, Consumer & Market Insights (RHQ)

Job SummaryConsumer & Market Insights Part’s mission is to contribute to the business decision making by deriving insight from the market and consumer data. In this role, CMI Senior Specialist is to provide actionable insights and recommendations that enhance our services, and marketing strategies, to grow sales and help Samsung maintain its position as a leading Regional brand in MENA.DutiesCMI team to deliver RHQ research projects with full responsibility, accountability, and ownership.and align among subsidiary CMI teams for regional and global projects in alignment with HQbusiness analysis and business and marketing reports on monthly/weekly basis aligned with business objectives / issues providing insight and recommendations tackling themand apply insights on consumer behaviour, perception by analysing and interpreting quantitative data from various sources surveys, secondary research report, social listening and by using statistical knowledge.closely with cross-functional teams, agencies to address insights needs. Further the impact by unlocking the story behind the data and numbers.with the teams on key projects, aimed to reflect the consumer voice in any deliverable and meeting, by proactively identifying consumer and market trends, and using these to deliver tactical opportunities for the business.existing data and data tools analyse and provide insights and recommendations. Marry data points to build a macro picture of the businessfact based decision making by providing reports, analysis and recommendation to support CMI mindsetRequirementsin market A to Z market research processes, analysing data, and interpreting output to provide meaningful insights.understanding of various qualitative and quantitative research methodologies and be able to choose the most appropriate approach for a given project.to think critically is crucial for deducing research findings, generating relevant insights, and providing actionable recommendations.strong command on data visualization tools & techniques to create compelling reports and presentation that effectively communicate research findings. Hand-on experience on analysis and data visualization and social listening tools (Sprinklr, SPSS, Tableau, Power BI, GWI) will be an assetat integrating diverse data sets to develop a holistic view of business with a proven record at problem solving based on data analysis, and consequently recommended actions.written and verbal communication skills are necessary for presenting results and recommendations to stakeholdersin navigating through complex organization and team structure, with proven ability to drive projects through influencing peers and senior stakeholders.key marketing principles and concepts such as brand strategy, portfolio and STP (Segmentation, Targeting and Positioning).with strong engagement, storytelling and presentation skillsto changing priorities and market conditions, adjusting research plans and approaches as neededexperience MENA markets inclusive of Turkey, Pakistan and Arab countriesyears of experience in market research, consumer insights in FMCG / Telecom / Technologydegree in sociology, mathematics, statistics, science or engineering.in English. Arabic preferred