Senior Marketing Executive - Tech

Job DescriptionAbout UsDMCC is a government entity established in 2002 to enhance commodity trade flows through Dubai. We perform a range of roles which continue to position Dubai as the preferred destination for global commodities trade and DMCC as the world’s No.1 Free Zone.Company Profile:DMCC is a center of global trade. Headquartered in Dubai, DMCC is the world’s most interconnected Free Zone, home to over 24,000 member companies and the leading trade and enterprise hub for commodities. Whether developing vibrant neighborhoods with world-class property like Jumeirah Lakes Towers and the much-anticipated Uptown Dubai, or delivering high performance business services, DMCC provides everything its dynamic community needs to live, work, and thrive. Made for Trade, DMCC is proud to sustain and grow Dubai’s position as the place to be for global trade today and long into the future.Role Summary:Senior Marketing Executive – Tech is a member of the Marketing team, reporting to the Marketing Manager Free Zone.The successful candidate will be responsible for developing and executing the marketing strategy for the Tech ecosystems of DMCC, working across projects and leading agencies and a matrix delivery team. These sectors include but are not limited to Crypto, Gaming, AI, and E-commerceThe role develops and implements analytics- and research-driven outbound/inbound marketing plans against the marketing strategy, including the development of marketing content assets across all media and channels for international focus markets and predefined industry sectors. This includes overseeing market research programs and developing thought leadership campaigns. In some cases, the role will project lead campaigns end-to-end.Key responsibilities include developing and overseeing projects from start to finish, including implementation of integrated marketing programs and campaigns in multiple languages with a strong emphasis on digital.In addition to working with the marketing team (Corporate Communications, Content, Creative, Events, Analytics, and Digital) and internal stakeholders, the Senior Marketing Executive engages and overseas workflows with third party suppliers and partners.Responsibilities:In collaboration with the Marketing Manager, Free Zone develop marketing programs and plans against the marketing strategy for DMCC aligned with business objectives, and support the implementation of international and local marketing programs through a matrix delivery teamDevelop and oversee marketing initiatives as well as assist the implementation of programs to help drive customer growth from geo focus countries and industry sectors including but not limited to Crypto, Gaming, AI and E-commerce. This includes supporting with market research and thought leadership campaignsPlan, develop and implement marketing campaigns for industries, products, services and offerings, consisting of but not limited to market research, messaging, positioning, theme / image development, thought leadership, credentials, video, digital and social media outreach, landing pages, microsites, email campaigns and other creative marketing tacticsBuild and maintain relationships with business unit stakeholders Effectively manage relationships with AOR (Agencies of Record), agencies, partners, consultants , freelancers and subject matter experts to traffic and ensure the delivery of marketing activities including SOW definition, ongoing activities and outcomesOversee and report campaign and program-specific reporting mechanisms and other performance measures to properly assess the effectiveness of each marketing campaign or activity, improve future projects and to provide business development and sales teams with relevant and actionable insights and research to support sales objectivesQualifications:Bachelor of business or equivalent 5 years’ experience in Integrated, multi-channel marketing, campaign planning and execution, creation of post-campaign reports and implementation of learnings into future campaigns, international B2B marketing, working with key client stakeholders, working with marketing agencies and developing and Implementing engaging customer experiences and marketing programsExperience in a fast-paced, continually changing client environmentExperience in relevant industry sectors: Crypto, Gaming, AI and/or E-commerceDigital marketing (including SEO, SEM, SMM, content marketing, community engagement, email marketing)B2B sales origination and loyalty marketingThe successful candidate will enjoy the following:Working at the world’s best Free Zone with highly motivated colleaguesA very diverse workforce from all around the globeWell-being initiatives all over the yearMarket competitive basic salaryHousing allowanceTransportation allowanceNational AllowanceAnnual flight allowanceOther alternative family benefitsPension SchemeDiscretionary bonus schemesGenerous annual leaveMedical and life insurance coverFree covered parkingRetail discounts with over 450 outlets across JLT. About UsDMCC is a government entity established in 2002 to enhance commodity trade flows through Dubai. We perform a range of roles which continue to position Dubai as the preferred destination for global commodities trade and DMCC as the world’s No.1 Free Zone.