Job Title: Marketing SpecialistCompany: [Capella Solutions]About Us:Capella is a leading data company trusted by industry-leading firms. For more information, visit: Capella.ioThe position is based in Capella’s offices in northern Amman, Jordan. Capella has a strong corporate culture of innovation and trust and is committed to excellence in everything we do. We offer a competitive compensation and benefits package with great career optionality for professional growth. Responsibilities:Devise and execute comprehensive Inbound & Outbound marketing strategies and to promote our software products and services in the target market.Conduct market research to identify trends, competition, and opportunities for growth.Analyze marketing data to adjust strategies and campaigns for optimal results.Develop engaging and persuasive content for various marketing channels, email campaigns and other platforms.Manage and optimize our online presence through SEO, and email marketing to increase brand visibility and lead generation.Develop and manage digital advertising campaigns to promote our software products and services.Develop and maintain strong relationships with clients, understanding their needs, and gathering feedback to improve our software solutions and marketing strategies.Create customer-centric marketing campaigns and initiatives to enhance client engagement and promote loyalty.Monitor the performance of marketing initiatives, campaigns, and lead generation activities, analyzing key metrics and providing regular reports to the management team.Use data insights to make informed marketing decisions and continuously optimize marketing strategies for better outcomes. QualificationsBachelor’s degree in Marketing, Business, or related field.Proven experience in marketing for software products or technology services.Familiarity with the U.S market.Strong understanding of digital marketing strategies and tools.Excellent written and verbal English communication skills.Ability to multitask, prioritize, and meet deadlines in a fast-paced environment.Creative thinker with a problem-solving mindset.Strong analytical and data-driven decision-making skills.