Sr. Media Planner

Collect and analyze market data. Identify target audiences and understand their behavior and habits. Optimize ad campaigns according to geographic exposure, frequency, time spans and more. Follow media trends of online and offline outlets (TV shows, magazines, blogs, radio programs) Evaluate the success of media strategies and campaigns. Develop digital media strategy for top tier clients and pitches. Develop and manage digital media plans; negotiate and purchase media. Manage the day-to-day implementation, and optimization of campaign activities. Manage campaign authorizations, budgets, and reconciliation process. Interact daily and maintain rapport with digital media publishers. Analyze research data and media/marketing information, shares information with clients. Monitor and assess ongoing campaign performance; assist in strategic analysis of campaigns. Other responsibilities as assigned Requirements Proven experience as a Sr. Media Planner; experience in digital media is preferred. Broad knowledge of media channels. Familiarity with campaign evaluation metrics and media buying. Excellent communication and teamwork skills. An analytical mind with an aptitude for statistics and math. Strong decision-making skills. Broad understanding of the programmatic landscape. Online is key and offline is added benefit. Need to know the platform functioning and key metrics