KEY RESPONSIBILITIES:Contribute to and manage a campaign’s technical needs, pixel implementation, campaign setup, targeting, advertising creative, and campaign qualityWork independently and proactively to lead multiple projects and prioritizing marketing efforts to ensure processes are followed and projects are completed on time and within budgetRun A/B tests, monitor and optimize marketing campaigns and creative assets to ensure optimal performance with target audiences and Facebook usersMaintain and monitor keywords, account daily and monthly budgets, impression share, quality score, and other important account metricsKeep pace with search engine and PPC industry trends and developmentConduct pre-campaign analysis and post-campaign analysis for campaign evaluation and optimization.JOB REQUIREMENTS:Hands-on experience in digital marketing, implementing digital marketing strategies, and web analyticsStrong proficiency in Google Marketing Platform, LinkedIn ads, and Facebook Ad ManageExperience building and optimizing display advertising campaignsKnowledge of customized audience targeting based on demographics and psychographic characteristics, and full-fledged funnel targetingExperience using social media for brand awareness, impressions, and achieving goalsExperience with website analysis using a variety of analytics tools, including Google Analytics, as well as internal reporting toolsExperience with search engine optimization (SEO), search engine marketing (SEM), pay-per-click (PPC), paid media, retargeting, lead generation, and conversion rate optimization------------------------------------------------------------UNITED HEALTH PRO which belongs to UNITED HEALTH GROUP - in AFFILIATE MARKETING, to help people live healthier lives and help make the health system work better for everyone by focusing on five strategic growth priorities..Through these partnerships we help deliver better care solutions while creating a wider range of job opportunities for providers to join us in Caring. Connecting. Growing together.