Senior Digital Marketing Specialist

Summary:

The Digital Marketing Specialist will be responsible for planning, executing, and optimizing online marketing campaigns across various digital channels. The ideal candidate will have a passion for marketing technology and a strong understanding of current digital marketing trends and best practices.

Key Responsibilities:

Develop and Implement Digital Marketing Strategies:

• Create and execute marketing campaigns to drive traffic, engagement, and sales.
• Manage online brand and product campaigns to raise brand awareness.
• Plan and execute all web, SEO/SEM, email, social media, and display advertising campaigns.

Content Creation and Management:

• Produce engaging and relevant content for the company’s website, blog, and social media channels.
• Collaborate with internal teams to create landing pages and optimize user experience.

SEO and SEM:

• Perform ongoing keyword discovery, expansion, and optimization.
• Research and implement search engine optimization recommendations.
• Develop and implement link-building strategies.

Analytics and Reporting:

• Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
• Use Google Analytics, social media analytics, and other tools to track, analyze, and optimize campaigns.
• Provide insights and recommendations based on data analysis to improve future campaigns.

Email Marketing:

• Develop and manage email marketing campaigns, including segmentation, targeting, and personalization.
• Ensure emails follow industry policies and best practices.

Social Media Management:

• Manage and oversee the company’s social media presence.
• Design, build, and maintain the company's social media profiles and presence.
• Engage with customers and followers to foster community and respond to queries.

Paid Advertising:

• Plan and execute paid social media campaigns.
• Manage and optimize pay-per-click (PPC) campaigns on Google AdWords and other platforms.