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Job Description
Job Summary:
We are seeking a dynamic Marketing Electrical Engineer to join our team. This role combines expertise in electrical engineering with marketing acumen to develop and promote our electrical products. The ideal candidate will have a solid technical background in electrical engineering along with experience in creating marketing strategies that effectively communicate product benefits to customers.
Key Responsibilities:
- Develop and implement marketing campaigns that showcase the technical benefits and applications of our electrical products.
- Perform comprehensive market research to track industry trends, understand customer needs, and assess competitor offerings.
- Provide expertise in the creation of marketing materials such as brochures, datasheets, and presentations to ensure technical accuracy.
- Directly engage with customers to collect feedback and offer expert advice on product applications, enhancing customer satisfaction and product development.
- Coordinate with the sales teams to ensure that marketing strategies are in sync with business objectives and product innovations.
- Generate compelling content that clearly explains complex electrical concepts for marketing channels, enhancing brand visibility and market reach.
- Act as a company representative at trade shows and technical conferences, demonstrating products and engaging with potential clients to foster business relationships.
- Co-lead in organizing and managing marketing events, seminars, and other fair events to enhance product visibility and brand recognition.
- Co-lead the development and execution of the social media plan, ensuring alignment with overall marketing strategies and company goals.
- Assist in expanding the network of industry consultants across the country, establishing new partnerships to enhance market penetration and product advocacy.
Job Requirements
Required Skills and Qualifications:
- Bachelor’s degree in Electrical Engineering or a related field.
- Proven experience in marketing, ideally within the electrical or related industries.
- Strong understanding of electrical products and their applications.
- Excellent communication and interpersonal skills.
- Ability to translate complex technical details into compelling marketing messages.
- Creative thinker with strong analytical skills.
- Proficient in MS Office and familiar with CRM software