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Job Description
Job Title: Product Manager Reporting to: Marketing Manager
Department/Group: Marketing Travel Required: Yes
Job Description
- Role and Responsibilities
- Medical and Product Education to the product specialists and the sales force:
- Conduct all medical and product trainings to the product specialists including induction training and refreshment trainings
- Responsible for the medical and product validation tests for the product specialists and sales force.
- Deliver medical and product trainings to the sales team along with the product specialist and the sales managers.
- Have a clear plan for the needed international trainings whether inside or outside Egypt and co-ordinate with the sales managers for the training need analysis of the Sales force team.
- Review and consolidate all the Gathered needed data about the competitors and ensure their delivery to the Sales Force team (competitors’ knowledge)
- Maintains product knowledge to staff by recruiting, selecting, orienting, and training of new employees.
- Branding and positioning:
- Marketing strategies for each quarter:
- Analyzing market data including potentiality, competition, surgeons’ habits & needs.
- Decide the focus products for each quarter with a clear sales call flow indicating features and benefits with the product specialist and sales managers
- Ensuring the proper implementation of the segmentation to ensure proper coverage for the surgeons
- Planning and executing the Annual Marketing plans.
- Finalizing the annual marketing plans with the sales managers and reviewing them quarterly for any updates
- Ensuring the proper implementation of all events in it along with the marketing team including the National & International events, one day workshops, Cadaveric workshops, Symposiums, etc.
- Managing marketing projects & activities all over Egypt CRM:
- Ensuring the implementation of the CRM system and constant initiatives that enhances the customer satisfaction along with the product specialists.
- Social media management:
- Ensuring the proper implementation of social media campaigns & presence of the product on different digital platforms
- Ensuring the alignment of all campaigns on all social media channels
- Creating digital campaigns for the product
- Managing the product website with all its needed
- Data Analysis:
- Creating the monthly detailed Sales Analysis report
- Ensuring the proper segmentation and updating them quarterly
- Creating the coverage reports of the surgeons and their growth curves on the adoption ladder
- Consolidating the final sales force reporting system report that is to be sent to the HR for further uses
- Creating surgeon’s satisfaction surveys & reports
- Budget control:
- Finalize all the annual marketing budgets for all business units assigned
- Reviewing the budgets quarterly and re-allocating them if needed
- Monitoring all the monthly expenses of each business unit
- Monitoring the ROI of each event and expenses
- Stock control and order placement:
- Monitoring the stock levels of product
- Creating the annual order plans based on demand plan and market forecast
- Creating all the needed orders along with the sales managers
- Communicating with the regulatory department and To ensure that the products will be cleared from the customs within the optimum time
- Creating the needed stock and consumption reports.
- Performs other related duties as may be required.
Job Requirements
- Bachelor degree with Medical University as medicine, veterinary, pharmacy, relevant medical background
- 5 - 7 years of experience
- Excellent communication and presentation skills
- Client orientation and ability to adapt and respond to different types of characters
- Ability to multi-task, prioritize and manage time effectively.
- Have knowledge of a wide range of marketing techniques and concepts
- High communication and presentation skills
- Respond well to pressure
- Creative thinking
- Team work skills
- Organized and methodical
- Proactive and able to take the initiative
- Motivate and inspire a team
- Be well presented with a professional manner
- Persuasive and diplomatic