Collect and analyse consumer and market insights and competition strategies to make recommendations to management Implement new launches, maintain growth in pillar products and animate core catalogue Propose and monitor marketing mix strategies (IMC/360/Digital/Retail) to build integrated, engaging consumer brand experiences Adapt communication material (imagery, digital, point of sale) Make recommendations to management on the category based on own expertise of the consumer, market and competitors (launch analysis, strategic memo, etc.) Manage PPP budget and ensure sales forecast accuracy Own the brand patrimony, guarantee the brand identity: ensure that all actions are in line with the sense of purpose while nourishing the brand.