Product Manager

Job Title: Product Manager Reporting to:  Marketing Manager

Department/Group: Marketing Travel Required: Yes

Job Description

• Role and Responsibilities
• Medical and Product Education to the product specialists and the sales force:
• Conduct all medical and product trainings to the product specialists including induction training and refreshment trainings
• Responsible for the medical and product validation tests for the product specialists and sales force.
• Deliver medical and product trainings to the sales team along with the product specialist and the sales managers.
• Have a clear plan for the needed international trainings whether inside or outside Egypt and co-ordinate with the sales managers for the training need analysis of the Sales force team.
• Review and consolidate all the Gathered needed data about the competitors and ensure their delivery to the Sales Force team (competitors’ knowledge)
• Maintains product knowledge to staff by recruiting, selecting, orienting, and training of new employees.
• Branding and positioning:
• Marketing strategies for each quarter:
• Analyzing market data including potentiality, competition, surgeons’ habits & needs.
• Decide the focus products for each quarter with a clear sales call flow indicating features and benefits with the product specialist and sales managers
• Ensuring the proper implementation of the segmentation to ensure proper coverage for the surgeons
• Planning and executing the Annual Marketing plans.
• Finalizing the annual marketing plans with the sales managers and reviewing them quarterly for any updates
• Ensuring the proper implementation of all events in it along with the marketing team including the National & International events, one day workshops, Cadaveric workshops, Symposiums, etc.
• Managing marketing projects & activities all over Egypt CRM:
• Ensuring the implementation of the CRM system and constant initiatives that enhances the customer satisfaction along with the product specialists.
• Social media management:
• Ensuring the proper implementation of social media campaigns & presence of the product on different digital platforms
• Ensuring the alignment of all campaigns on all social media channels
• Creating digital campaigns for the product
• Managing the product website with all its needed
• Data Analysis:
• Creating the monthly detailed Sales Analysis report
• Ensuring the proper segmentation and updating them quarterly
• Creating the coverage reports of the surgeons and their growth curves on the adoption ladder
• Consolidating the final sales force reporting system report that is to be sent to the HR for further uses
• Creating surgeon’s satisfaction surveys & reports
• Budget control:
• Finalize all the annual marketing budgets for all business units assigned
• Reviewing the budgets quarterly and re-allocating them if needed
• Monitoring all the monthly expenses of each business unit
• Monitoring the ROI of each event and expenses
• Stock control and order placement:
• Monitoring the stock levels of product
• Creating the annual order plans based on demand plan and market forecast
• Creating all the needed orders along with the sales managers
• Communicating with the regulatory department and To ensure that the products will be cleared from the customs within the optimum time
•  Creating the needed stock and consumption reports.
• Performs other related duties as may be required.