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Job Description
- Build and execute social media strategy through research, benchmarking, messaging, and audience identification .
- Write, develop, and strategize online content production and scheduling .
- Assist with crisis management, bad reviews, and negative news communications .
- Generate, edit, publish, and share content daily (original text, images, video, and HTML) .
- Build meaningful connections and encourage community members through dialog and messaging .
- Create and maintain company social media pages and profiles .
- Moderate user-generated content and messages appropriately, based on company and community policies .
- Create and implement social media marketing plan and editorial calendar .
- Track and analyze analytics reports to gain insight on traffic, demographics, and effectiveness; utilize this information to positively affect future outcomes .
- Collaborate with other departments to manage company reputation, coordinate promotions, and increase reach .
Job Requirements
- Bachelor’s degree in marketing, communication, or related field .
- 2+ years’ experience in digital marketing and social media .
- Strong familiarity with the business applications of social media platforms (Facebook, Twitter, YouTube, LinkedIn, etc.) .
- Knowledge of project management and web design best practices .
- Understanding of social media metrics; able to interpret the results and take action to increase effectiveness of social media campaigns .
- Strong written and verbal communication skills .
- English must be very good .
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