Skills And Tools:
- Plan and execute all digital marketing, including organic and paid marketing
- Execute campaigns on Facebook and Google’s advertising platforms
- Conduct keyword analysis and mapping
- Design, build and maintain our social media presence
- Set and manage campaign expenses, maintaining budget throughout campaign lifetime, estimating monthly costs
- Optimize ads and landing pages for paid search engine marketing campaigns
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize the user experience
- Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch-points
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide thought, leadership and perspective for adoption where appropriate
- Fluency in English
- Presentation and communication skills.
- Adequate knowledge of web design & web development
- Knowledge of online marketing channels.
- Analytical and multitasking skills.
- Digital Marketing Specialist (...Confidential Company - Nasr City, Cairo6 days ago