Skills And Tools:
- Plans, directs, and coordinates the marketing of the organization's projects and/or services.
- Supports marketing stakeholders, including demand generation, sales enablement, public and analyst relations, community management, and channels/verticals.
- Craft and maintains the company brand, including messaging, tone, design, and public and analyst relations.
- Goals include: driving awareness, driving event attendees, and influencing public opinion through PR and influencer relations. In addition to, continuously supporting and promoting the company brand, attracting site traffic and social followers, empowering sales with relevant content to send prospects, and fueling PR and influencer relations.
- BS/MS degree in marketing or a related field
- Excellent understanding of the full marketing mix
- Excellent communication skills.
- Experience building complex marketing programs and reporting on the results
- Strong problem-solving ability, including metrics-driven thinking
- Data-driven thinking and an affinity for numbers.
- Experience in identifying target audiences and devising effective campaigns.
- Experience in identifying target audiences and devising campaigns that engage, inform and motivate
- Ability to think creatively and innovatively
- Budget-management skills and proficiency
- Experience in Residential and Commercial Real Estate is a must.
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