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Job Description
- Monitoring / coordinating the plans execution, performance and ROI .
- Conducting marketing researches.
- Understanding market needs and customer’s requirement.
- Develop personas, value propositions and messaging for each of the key segments
- Analyze and report trends over time and use these insights to build more effective campaigns
- Work with data & insights specialists to capture relevant and timely data (onsite & post show surveys, registration forms, industry research etc)
- Support in preparing communication: newsletters, surveys and ensuring timely dispatch.
- Send timely, relevant communications through full mix of channels and optimize the effectiveness of these channels
- Monitor and adjust digital marketing activity based on performance metrics
- Develop marketing budgets in line with plans and maintain budget trackers job requirements
Job Requirements
- 4-8 years of experience in marketing
- Strong written and verbal communication skills
- Skilled in writing and editing content with an attention to detail
- Develop, implement, and track marketing programs such as email, social media, or digital campaigns, and events
- Manage paid campaigns using too many channels (Facebook, Instagram, Google, Snapchat, Twitter, etc...)
- Analyze, optimize campaigns on daily basis
- Daily, weekly, monthly analysis and come up with insights and optimize accordingly
- Achieving KPIs within the allocated budget
Qualifications:
- Bachelor's Degree or equivalent experience
- Conduct market research and analyze trends to identify new marketing opportunities
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