Skills And Tools:
We’re looking for a data savvy Media Buyer ???? to join our growing social team, focusing on a hero account in the entertainment industry.
You’re bilingual in English and Arabic and have a track record of ensuring that your clients’ advertising and promotional campaigns are optimised to reach their target audience, whilst remaining cost effective.
Keep reading if this sounds like your bag ⬇️
Who are we?
- We are Tactical.
- And we’re here to BUILD A LEGACY.
- We know that people are motivated by the smallest instinct and not huge gestures.
- We show up every day. Dedicated and focused, we leave it all out there, no matter the task.
- We champion our people and we aim to be a beacon for exceptional talent, so we nurture a CULTURE OF EXCELLENCE.
- We’re hard working, creative AF and know how to have a laugh. We challenge each other, the status quo and the norm.
- Being reliable, honest and treating people with compassion are non-negotiable.
- We believe in being FIRST. DIFFERENT.REAL ✖️
What you’ll do:
- Setup ‘Always-On’ regional campaigns (both English and Arabic). Your objectives will include app downloads, app engagement, consideration and post engagement
- Be familiar with programmatic ad buying including pros, cons, limitations and opportunities. The ability to execute spend using programmatic tools is an advantage
- Understand and stay up to date with industry benchmarks and how your client is tracking against these
- Work closely with the account’s ‘Always-On’ social team to provide visibility on what’s working/what’s not and learnings that can be applied to organic social
- Campaign performance tracking twice daily, with ongoing feedback and reporting
- Continually optimise campaigns and audiences
- Analyse results and trends and communicate these in an easily digestible format for clients who aren’t familiar with media/buying terminology
- Go beyond reciting data and figures and provide insightful analysis on what works and what doesn’t, when there’s a drop off and what colours or messaging works better in different markets
- Provide the client with ongoing deep dives into content performance, with recommendations
Sound like something you’d smash out the park?!
Hit us up and tell us about how you’ve made this happen for your clients and what you bring to the table ????
Who you are:
- You’re an analytical thinker, with strong data analysis skills. You have the ability to identify trends in data and communicate those insights effectively to others
- You’re familiar with Smartly and all native media buying platforms
- You’re able to set up Arabic ads and have an understanding of Arabic speaking audience behaviours
- You’re adaptable and thrive in a fast-paced environment
- Your attention to detail is strong and you love identifying patterns and opportunities from performance data ????
- It’s essential you’re bilingual in spoken and written English and Arabic
- Media Buying SpecialistConfidential Company - New Cairo, Cairo4 days ago