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Job Description
- Create and distribute marketing copy to advertise our hospital and services.
- Edit and proofread written pieces before publication.
- Promote content on social networks and monitor engagement (e.g., comments and shares)
- Identify customers’ needs and recommend new topics.
- Coordinate with marketing and design teams to illustrate articles.
- Measure web traffic to content e.g. conversion
- Collaborate across teams to determine campaign objectives.
- Research market trends and developments relevant to campaign subject matter
- Aid with the visual design of promotional materials
- Research market trends and developments relevant to campaign subject matter
- Conduct keyword research and use SEO guidelines to optimize content.
- Promote hospital offerings to reach new audiences.
Job Requirements
- BSc in Marketing or relevant field
- Proven work experience as a Content Creator, Copywriter or similar role for at least 3 years
- Portfolio of published articles
- Excellent writing and editing skills in English
- Time-management skills
- Familiarity with SEO
