Digital Marketing Specialist - Advertising Agency

• Set up and optimize company pages within each platform to increase the visibility of the company’s social content
• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
• Creating consistent, meaningful content on all social media platforms, including writing and editing social media posts, improving customer engagement, and promoting social media campaigns.
• Managing a high volume of daily social media posts.
• Create and manage the paid ads.
• Communicating with social media followers, including responding to queries in a timely manner.
• Create and implement a social media marketing plan and editorial calendar
• Create a monthly social media performance report.
• Staying up to date on best practices and emerging trends in social media.
• Moderate user-generated content and messages appropriately, based on company and community policies
• Ensuring uniform content and tone of voice for landing pages, graphics, and other elements within the communities.
• Collaborate with other departments to manage company reputation, coordinate promotions, and increase reach
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

job requirements

2 to 4 years

Not Specified