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Job Description
- Drive the execution of all processes in the product lifecycle, including product and market research, competitor analysis, planning, positioning, requirements and roadmap development, and product launch
- Translate product strategy into detailed requirements for prototyping and final development by engineering teams
- Create product strategy documents that describe business cases, high-level use cases, technical requirements, revenue, and ROI
- Analyze market data to develop sales strategies, and define product objectives for effective marketing communications
- Collaborate closely with engineering, and marketing teams in the development, and release of products, and balance resources to ensure success for the entire organization
- Drive the product- and business-planning processes for cross-functional teams
- Analyze customer needs, current market trends, and potential partnerships
- Assess current competitor offerings and seek opportunities for differentiation
- Analyze product requirements and develop appropriate programs to ensure they’re met
- Develop, implement, and maintain production timelines across multiple departments
- Appraise new product ideas and strategize appropriate go-to-market plans
Job Requirements
Required skills and qualifications
- Strong experience in a dynamic product management role
- Proven success in overseeing all elements of the product development lifecycle
- High effectiveness in managing cross-functional teams
- Experience in delivering finely tuned product marketing strategies
- Exceptional writing and editing skills, combined with strong presentation and public speaking skills
Preferred skills and qualifications
- Bachelor’s degree (or equivalent) in product design or engineering
- Previous experience in software and web development
- Proven success as a product developer in a nonmanagerial role
- Demonstrable knowledge of SEM (search engine marketing) and online advertising
