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Job Description
JOB PURPOSE/TARGET
The Marketing Director is responsible for developing and implementing marketing strategies to promote the El Gouna Film Festival, increase brand awareness, and drive audience engagement.
Roles & Responsibilities
- Develop and implement a comprehensive marketing plan, including objectives, strategies, and tactics to increase awareness and drive attendance for the El Gouna Film Festival.
- Oversee the development and maintenance of the festival's brand, ensuring consistency and coherence across all marketing materials.
- Develop and manage the festival's digital presence, including the website, social media channels, and email campaigns. Monitor and analyze the performance of digital marketing campaigns and make data-driven decisions to optimize results.
- The Marketing department may focus on creating content for social media that supports the festival's overall communications Department plan and messaging.
- Plan and execute advertising campaigns across various channels, such as print, radio, online, and outdoor. Manage promotional partnerships and coordinate promotional activities.
- Oversee the development of festival-related content, including blog posts, articles, videos, and other multimedia assets.
- Collaborate with the programming and events team to promote screenings, panel discussions, workshops, and other festival events.
- Work closely with the sponsorship Department to develop marketing materials and strategies for sponsor activations and partnership opportunities.
- Develop and manage the marketing budget, ensuring effective allocation of resources and monitoring expenses to stay within budget.
- Manage and lead the marketing team, providing guidance, support, and mentorship to ensure a high level of performance and professional development.
Job Requirements
Qualifications & Requirements:
- Bachelor's degree in marketing, communications, or a related field.
- Proven track record of developing and implementing successful marketing strategies.
- Strong knowledge of digital marketing, social media, and content marketing.
- Excellent communication, presentation, and interpersonal skills.
- Strong organizational and project management skills, with the ability to manage multiple projects simultaneously.
- Experience in managing budgets and allocating resources effectively.
- Leadership experience and the ability to lead and motivate a team.
