● Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification

● Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action

● Set up and optimize company pages within each platform to increase the visibility of company’s social content

● Moderate all user-generated content in line with the moderation policy for each community

● Create editorial calendars and syndication schedules

● Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information

● Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions