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Job Description
Role Objective
- Recommends proper Segmentation & Data Mining frame work that help in achieving targets, enhance customers experience, and move into Customer Value Management.
Main Responsibilities
- Avail a group of segmentation: Micro segmentation, Value driven, & Behavior driven to support commercial decision making on all levels
- Define, design and deliver the segmentation framework for Etisalat Egypt to support targets, commercial and planning and operational marketing.
- Ensure frequent updates to Etisalat Segmentation(s) & Modeling suite
- Utilize the data mining, Segmentations, and Modeling techniques to increase Etisalat subscribers ARPU.
- Define current data gaps and define analytical and data mining requirements
- Manage an ongoing body of high quality intelligence predictive models, which can be used to support marketing strategy & decisions, and churn detection.
- Establish statistical approach for extracting representative sample from specific population for the purpose of Market Research, Analysis, Tracking, or Profiling.
- Define the segmentation metrics that best supports Etisalat Egypt to become a customer centric organization.
- Own and manage SLA to run multiple segmentations, and prediction simultaneously.
- Generate prescriptive insights – tactical and strategic insights to improve marketing effectiveness.
- Generate prescriptive insights – tactical and strategic insights to improve marketing effectiveness
Job Requirements
Qualifications and Experience:
- Bachelor Degree in commerce, economics, business, statistics or engineering.
- Minimum 5 years Experience in Telecom analysis related job
- Data Mining Tools (KXEN, SAS, Clementine, etc.)
- Access, SPSS, SQL
- Previous experience in Segmentation & Data Mining projects
- Proven Record of using Data Mining Tools in Telco related projects
- Excellent Computer skills, Advanced MS excel & Access is required.
- Fluent in Arabic & English (Reading, Writing & Oral).
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