*Developing social media content plans that are consistent with the company’s brand identity.

*Manage various social media accounts, Plan and monitor the ongoing paid marketing campaigns on social media (Facebook, twitter, Instagram  ...Etc.).

*Creating consistent, meaningful content on all social media platforms, including writing and editing social media posts, improving customer engagement, and promoting social media campaigns.

*Managing a high volume of daily social media posts.

*Compare and negotiate rates, ad space, and airtime.

*Optimize plans and budgets according to the best media mix

*Ensure ads are creative and displayed appropriately

*Monitor costs and return on investment (ROI)

*Communicating with social media followers, including responding to queries in a timely manner.

*Using analytical tools such as Google Analytics, Hoot suite Pro, and Facebook Insights to monitor and evaluate the company’s social media presence and performance.

*Preparing weekly/monthly reports on social media marketing efforts.

*Staying up to date on best practices and emerging trends in social media.

*Develop, implement and manage multiple social media platforms.

*Create monthly editorial calendars and schedules.

*Create, edit, proofread and publish well-structured social media content using keyword searching tools and SEO guidelines to optimize content.

*Proposes new ideas and concepts for social media content.

*Track and analyze competitors’ platforms and marketing activities on weekly basis.