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Job Description
- Develop and implement comprehensive digital marketing strategies for mobile applications, focusing on user acquisition, retention, and engagement.
- Conduct detailed market research to identify trends, opportunities, and competitive insights within the app marketing space.
- Identifying opportunities and participating in developing and refining new digital products.
- Optimize app store listings (ASO) to improve visibility and conversion rates.
- Collaborate with cross-functional teams, including product development, design, and analytics, to align marketing strategies with business goals.
- Stay up-to-date with digital marketing trends, tools, and best practices, particularly in-app marketing.
- Prepare regular reports and presentations on marketing activities and outcomes for senior management.
- Monitor app ratings and reviews, addressing negative feedback and encouraging positive reviews.
Job Requirements
- Bachelor's degree in any field
- Minimum of 3 years of experience in digital marketing, with at least 2 years focused on app marketing.
- Proven track record of successfully launching and marketing mobile applications.
- Strong understanding of digital marketing principles
- Proficiency in marketing analytics tools (e.g., Google Analytics, Firebase) and the ability to interpret data to drive decision-making.
- Experience with app store optimization (ASO) and familiarity with app store algorithms
