As a senior Social Media Advertising specialist, you will be responsible for:

*Media Buying Strategy:
   -Develop and implement comprehensive media buying strategies aligned with company goals.
   -Identify target audiences and media channels suitable for real estate advertising.
   -Stay informed about industry trends, market conditions, and competitor activities.

*Campaign Planning and Execution:
     -Plan, negotiate, and purchase advertising space across various media platforms.
     -Collaborate with creative teams to ensure ad content is compelling and aligns with campaign goals.
     -Monitor and adjust media buying strategies based on campaign performance and KPIs.

*Budget Management:
     -Manage advertising budgets efficiently, ensuring cost-effectiveness and maximum ROI.
     -Analyze and report on budget allocation, providing insights for improvement.

*Data Analysis and Reporting:
    -Utilize analytics tools to track and measure the success of media campaigns.
    -Generate reports on key performance indicators (KPIs) and provide actionable insights.
    -Make data-driven recommendations to enhance campaign effectiveness.

*Market Research and Trends:
    -Conduct market research to identify emerging trends and opportunities.
    -Stay current with real estate market dynamics and adjust media buying strategies accordingly.
    -Collaborate with the marketing team to integrate market insights into campaigns.

*Branding and Market Trend Awareness:
     -Ensure brand consistency across all social media advertising campaigns.
     -Stay abreast of industry trends, market developments, and emerging technologies.
      -Incorporate market insights into advertising strategies to enhance brand positioning.