Marketing Manager
BME -
New Cairo, CairoPosted 1 year ago82Applicants for1 open position
- 12Viewed
- 3In Consideration
- 8Not Selected
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Job Description
Marketing Manager builds brand relevance through the planning and execution of activities that cater on client objectives in the Events & Digital Marketing fields. As a Marketing Manager, you will guide the development and execution of the marketing projects. Through events, artists, and opinion leaders, you will build local brand affinity while paying into BME’s global strategies, You will be reporting directly to the Marketing Director.
Responsibilities
- Influence business planning by identifying Experiential Marketing opportunities and leading the development and build-out of potential events & activations for the company and its clients
- Be the event’s expert within your Region, understand what is relevant within the industry landscape and identify latest trends and scenes to build for the future
- Lead BME brand activation strategy at supported third-party Marketing events.
- Contribute to planning, using departmental strengths to create impactful plans for the company and its clients
- Collaborate with colleagues responsible for event programming to develop inspirational projects
- Participate in the facilitation of project kick-off, post mortem and recap exercises
- Oversee the delivery of local event properties, both BME titled and 3rd party, always ensuring perfect production implementation
- Manage and allocate marketing partnerships to ensure on-budget delivery of projects and events
- Lead development and execution of below the line marketing plans to achieve desired event and project goals
- Manage event ticketing plans to increase consumer touch points and maximise incremental revenue
- Collaborate with Brand and Partnership teams to identify appropriate amplification opportunities within local events
- Deploy successful marketing campaigns and own their implementation from ideation to execution
- Build strategic relationships and partner with key industry players, agencies and vendors
- Prepare and monitor the marketing budget and allocate funds wisely
- Oversee and approve marketing material, from website banners to hard copy brochures and case studies
- Measure and report on the performance of marketing campaigns, gain insight and assess against goals
- Find and hire the right people to lead regional Culture Marketing projects
- Promote a motivated team by coaching individual, strengths-based practices
- Identify and train employees for succession opportunities
- Provide direct and productive feedback to help maintain quality performance
Job Requirements
- Demonstrable experience in marketing together with the potential and attitude required to learn
- Proven 5+ years of experience in Marketing with a focus on lifestyle, experiential and culture-related marketing
- An understanding of traditional and non-traditional brand marketing strategies
- Event production for Dance and other culture-related events
- Knowledge of and experience with identifying several culture trends and scenes on a regional and national level
- Manage collaborative projects from brainstorming through planning and execution including complex budget management
- Knowledge of marketing communications and storytelling with an emphasis on content in the digital and social media landscape
- Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
- A sense of aesthetics and a love for great copy and witty communication
- Up-to-date with the latest trends and best practices in online marketing and measurement
- Bachelor Degree in Business Administration preferably Marketing
