Social Media Specialist

Job Description

1- strategy & Planning:

Develop, execute, and manage social media and digital marketing strategies, goals, and objectives.

Drives social media initiatives and content across social channels.

Provides tools, processes, and thought leadership to the field marketing team, franchisees, and agencies for marketing initiatives.

Strategizes and executes programs to grow and engage audiences and followers.

Implements, monitors, and measures social media campaigns to support broader marketing initiatives.

Develops brand awareness and increases engagement by developing and designing strong content strategies.

Explores and identifies emerging social networks, platforms, and new ways to engage and reach targeted guests/audiences.

Develops and manages social content calendars and value added content solutions to prompt engagement and activate consumers through social media outlets.

Creates content for social media posts based on promotion needs, community sentiment, franchise activities, special events, promotions, products, and company announcements.

Edit and create long- and short-form written content as needed, including blog and web pages.

Contribute to other aspects of projects' programs, including pages optimization, content creation, technical optimization and authority development.

Builds and manages the brand’s social media profiles and presence.

2- Promotions and Campaigns:

Develops and executes social promotions and campaigns, tracks their success, and the content and links posted through other channels.

Recommends creative approaches for social media executions to support business goals, including promotions, campaigns, and contests.

Develop and execute influencer marketing relationships/campaigns.

3- Reporting & Analysis:

Prepares reports based on key performance indicators.

Captures and analyzes customer online reviews and translates into guest insights.

Analyzes social media presence, performance, and activities.

Analyzes paid media strategy and provides suggestions to continue to improve performance across all paid social channels Measurements, Analytics, & Reporting.