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Job Description
We are looking for an experienced ASO/SEO Specialist with proven track record of achieving results efficiently, to help us reach our audience of parents, professional therapists, and educators in the UK and globally.
You will:
- Setup an ASO strategy to optimize and improve App Store conversion rates.
- Analyse performance of our apps on the Play Store and App Store
- Develop and update the company's App Store Optimization strategy to take the app to the leading position for appropriate keywords
- Develop an expertise regarding key App Store specificities and make sure these criteria are being efficiently implemented.
- Research and analyse competitor apps
- Apply today! Immediate Start
- Perform ongoing keyword research and expand keyword opportunities
- Research and implement content recommendations for organic SEO success
- Develop and implement link building strategy
- Work with editorial team to drive SEO in content creation and content programming
- Collaborate with the content team to create high-quality, SEO-friendly content that meets the needs of our target audience
- Monitor and analyze website performance using tools such as Google Analytics and SEMrush
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
Job Requirements
- Proven success driving traffic to Apple App Store and Google Play Store
- Proven success converting app stores traffic
- Proven success using ads on app stores
- Proven experience of Facebook and Instagram Ad Manager and Keyword Research tools
- Proven working experience of Facebook Analytics (funnels, retention, cohorts, events, etc.) and Google Analytics
- Proven experience of User Acquisition campaigns on different platforms
- Experience with technical SEO, off-site SEO, on-site SEO, and keyword planning
- Familiarity with SEM and other digital marketing strategies
- Strong analytical and problem-solving skills
- Ability to work independently and as part of a team
- Interest in edtech and mental healthtech
- Understanding of parents mindset
- Experience with ASO for a western audience is a plus
- Fluency in English is must! Please only apply if you can communicate perfectly in English!
