Skills And Tools:
- Manage all paid marketing campaigns & adjust tactics to meet objectives and budgets.
- Create paid campaigns & ads across various media platforms to help drive growth across all channels.
- Plan, build & execute creative & engaging paid campaigns.
- Monitor & analyze performance to develop ways of spending more efficiently.
- Create accurate reports outlining results, recommended opportunities for improvement on a weekly & monthly basis.
- Create SEO and Keywords strategy.
- Analyze websites for improvements to be friendly with search engines.
- Optimize landing pages for search engine.
- Stay up to date with SEO blogs and best practices, using resources like SEMRush and Google Search Console.
- Manage outreach and link-building efforts to drive visibility within search engines.
- In-depth experience with website analytics tools.
- Improve a company's organic search results.
- Ensure websites are filled with optimal keywords.
- Implement off-page SEO content strategies such as coding.
- Effectively use header tags.
- Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns.
- 2-4 years of experience in SEO & Media Buying is a MUST.
- Deep knowledge of Google analytics and webmasters tools (search console)
- Adequate knowledge of Google AdWords platform and PPC advertising
- Deep knowledge of social signals and its role to improve SEO status
- Knowledge of online marketing and good understanding of marketing channels.