Marketing Specialist
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Job Details
Skills And Tools:
Job Description
Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
Set up and optimize company pages within each platform to increase the visibility of company’s social content
Moderate all user-generated content in line with the moderation policy for each community
Create editorial calendars and syndication schedules
Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions
Job Requirements
- Develop, implement and manage multiple social media platforms.
- Create monthly editorial calendars and schedules.
- Create, edit, proofread and publish well-structured social media content using keyword searching tools and SEO guidelines to optimize content.
- Proposes new ideas and concepts for social media content.
- Provide a visual brief for the art department to perfectly visualize ideas.
- Remove, manage and report any inappropriate problems.
- Track and analyze competitors’ platforms and marketing activities on weekly basis.
- Review the assigned accounts on daily basis.
- Coordinate and handle the assigned accounts through account managers.
- Prepare accounts reports.
