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Job Description
- Collect data on consumers, competitors and market place and consolidate information into actionable items, reports and presentations
- Compile and analyze statistical data using modern and traditional methods to collect it
- Perform valid and reliable market research SWOT analysis
- Interpret data, formulate reports and make recommendations
- Use online market research and catalogue findings to databases
- Provide competitive analysis on various companies’ market offerings, identify market trends, pricing/business models, sales and methods of operation
- Evaluate program methodology and key data to ensure that data on the releases are accurate and the angle of the release is correct
- Remain fully informed on market trends, other parties researches and implement best practices
Job Requirements
- Proven Market Research Analysis experience
- Ability to interpret large amounts of data and to multi-task
- Strong communication and presentation skills
- Knowledge of statistical packages (SPSS, SAS or similar), databases and MS Office is a plus
- Familiarity with CRM programs is a plus
- Adequate knowledge of data collection methods (polls, focus groups, surveys etc) is a plus
- Working knowledge of data warehousing, modelling and mining
- Strong analytical and critical thinking
- BS degree in Statistics, Marketing, Information system or related field
- good business sense, attention to details, and patient personality
- B1 English at least
- Second language is a plus
