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Job Description
- contributing ideas to marketing campaigns
- conducting research and analyzing data to identify and define audiences
- prepare a monthly calendar for social media posts
- handle organic and paid ads
- coordinate with freelancers for post designs, videomaking, banners, flyers, etc.
- coordinating and prepare giveaways to new and existing clients
- managing production and performance of multimedia content
- register in and manage PR events
- promote Berlitz’s business partnerships on social media accounts
- maintaining and tracking data analytics
- updating databases and using a customer relationship management (CRM) system
- monitoring budgets
- prepare for the company’s internal events
- monitoring performance of marketing campaigns
Job Requirements
- Proven experience as marketing executive or similar role
- Good understanding of market research techniques, data analysis and statistics methods
- Thorough knowledge of strategic planning principles and marketing best practices
- Proficient in MS Office and marketing software (e.g. CRM)
- Familiarity with social media and web analytics (e.g. WebTrends)
- Excellent communication and people skills
- Strong organizational and time-management abilities
- Creativity and commercial awareness
- BSc/BA in marketing, business administration or relevant discipline
