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Media buyer

Dubai, United Arab Emirates
Posted 2 months ago
86Applicants for1 open position
  • 9Viewed
  • 6In Consideration
  • 1Not Selected
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Job Details

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Job Description

  • Analyze and optimize ad campaigns to increase return on investment (ROI)
  • Create and optimize ad campaigns and paid search landing pages
  • Use Google Ads to drive a variety of online marketing campaigns
  • Analyze and optimize pay-per-click (PPC) campaigns to increase ROI
  • Manage and optimize display campaigns across multiple devices
  • Develop PPC strategies to increase online visibility
  • Manage and adjust PPC budgets, and optimize bid strategies, ad copies, landing pages and analyze search queries and other reports for target countries
  • Performing detailed keyword research and customer trends
  • Monitoring clicks, redirects, and bounce rates
  • Suggesting improvement in the marketing campaign and making necessary changes if required
  • Optimizing the landing pages along with the Web Development Team
  • Staying up to date with the new advertising trends and PPC strategies
  • Research, analyze and monitor competitors advertising search campaigns to identify gaps and set the action plan accordingly
  • Prepare and generate performance and KPIs reports on a weekly/monthly basis for presentation and review along with strategic recommendations for continual improvement
  • Driving continued optimization of campaigns through performance analysis, ad copy testing, quality score improvement, keyword management, etc.

Job Requirements

  • Bachelor's degree in marketing or a related field
  • 2+ years of experience
  • Knowledge of Google Ads, Social Media Ads, and Google Analytics
  • Google Ads certification is a plus
  • Strong analytical skills
  • Understanding of all search engines and functions as well as marketing
  • Must have an excellent command of English, both written and spoken
  • Full remote job

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