Job Details
Experience Needed:
Career Level:
Education Level:
Salary:
Job Categories:
Skills And Tools:
Job Description
- Analyze and optimize ad campaigns to increase return on investment (ROI)
- Create and optimize ad campaigns and paid search landing pages
- Use Google Ads to drive a variety of online marketing campaigns
- Analyze and optimize pay-per-click (PPC) campaigns to increase ROI
- Manage and optimize display campaigns across multiple devices
- Develop PPC strategies to increase online visibility
- Manage and adjust PPC budgets, and optimize bid strategies, ad copies, landing pages and analyze search queries and other reports for target countries
- Performing detailed keyword research and customer trends
- Monitoring clicks, redirects, and bounce rates
- Suggesting improvement in the marketing campaign and making necessary changes if required
- Optimizing the landing pages along with the Web Development Team
- Staying up to date with the new advertising trends and PPC strategies
- Research, analyze and monitor competitors advertising search campaigns to identify gaps and set the action plan accordingly
- Prepare and generate performance and KPIs reports on a weekly/monthly basis for presentation and review along with strategic recommendations for continual improvement
- Driving continued optimization of campaigns through performance analysis, ad copy testing, quality score improvement, keyword management, etc.
Job Requirements
- Bachelor's degree in marketing or a related field
- 2+ years of experience
- Knowledge of Google Ads, Social Media Ads, and Google Analytics
- Google Ads certification is a plus
- Strong analytical skills
- Understanding of all search engines and functions as well as marketing
- Must have an excellent command of English, both written and spoken
- Full remote job
