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Job Description
- Develop and execute inbound marketing campaigns tailored to attract potential investors, promising edtech startups, and relevant industry partners.
- Manage lead generation campaigns across edtech-specific channels like industry publications, educational conferences, and online communities.
- Implement nurturing campaigns customized for different investor types (e.g., angel investors, venture capitalists, family offices) and startup stages (e.g., pre-seed, seed, Series A).
- Develop edtech-focused marketing materials highlighting the company's investment criteria, incubation/acceleration programs, and portfolio success stories.
- Manage the development and maintenance of the company's website and digital marketing assets, ensuring targeted content for each program and audience segment.
- Identify and cultivate partnerships with edtech organizations, accelerators, universities, and industry leaders to expand reach and visibility.
- Position the company as a thought leader in the edtech investment space through content creation, industry presentations, and participation in relevant events.
- Foster a strong brand reputation within the edtech community by showcasing successful portfolio companies and actively engaging with industry stakeholders.
Job Requirements
- Bachelor’s degree of Marketing or any discipline.
- Marketing diploma
- 5-7 years of experience in Marketing
