Retail Marketing Executive

Role Purpose
As a Retail Marketing Executive, is to assist the Marketing Manager in deploying the initiatives and action plans in order
to drive traffic to the stores of Ustores retail chain, he will own handling and improving Ustores retail chain branches profitability, meanwhile taking over all on ground marketing endeavors.

Responsibilities:
1. Conduct offline marketing audits, consumer knowledge, competition intelligence and other aspects research aspects for data driven marketing planning.
2. Contribute to the marketing planning by providing market insights based on market, target audience, and competition real time data and analytics.
3. turn marketing strategies into action plans to achieve both given marketing and financial objectives improve brand's performance.
4. Coordinate, organize and ensure implementation of the operational in-store action plan to increase customer acquisition, retention, satisfaction.
5. Execute action plans via deploying day to day communications with internal departments and external parties such as agencies, production houses, and service providers.
6. Plan and execute the retail marketing communication activities to increase store traffic and optimize the retail brand voice and market presence.
7. Set up and maintain a standard retail store manual and guidelines to enhance and ensure providing the best instore . shopping and customer experience
8. Manage CRM - collects shopper observations from their store operation and use Single Customer View and BI analysis to define actions that will attract new customers and old customers more often.
9. Identify ways to change specific shopper behavior and exploit direct marketing techniques in store and with the staff to drive increased sales