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Researcher and Copywriter - Food and Beverage Industry

Chef faisal consultancy
Cairo, Egypt
Posted 3 months ago
155Applicants for1 open position
  • 62Viewed
  • 27In Consideration
  • 31Not Selected
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Job Details

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Job Description

We are seeking a highly skilled and creative Researcher and Copywriter to join our dynamic team in the Food and Beverage industry. The ideal candidate will be responsible for conducting in-depth research on various F&B topics, developing engaging and persuasive copy, and collaborating with cross-functional teams to deliver high-quality content for our brand.

Responsibilities:

1. Research and Analysis: 

  • Conduct comprehensive research on F&B industry trends, consumer behavior, market competitors, and emerging topics. 
  • Gather data from reliable sources, including market reports, industry publications, and online platforms. 
  • Analyze research findings to identify key insights and opportunities for our brand. 

2. Content Creation: 

  • Develop compelling and persuasive copy for various F&B materials, including website content, product descriptions, marketing campaigns, social media posts, and blog articles. 
  • Write clear, concise, and engaging content that aligns with our brand voice, values, and target audience. 
  • Collaborate with graphic designers, marketing teams, and subject matter experts to create visually appealing and informative content.

3. Brand Positioning: 

  • Ensure brand consistency and accuracy across all written materials. 
  • Maintain a strong understanding of our brand identity, values, and target market to effectively communicate our unique selling propositions. 
  • Craft copy that effectively positions our brand as a leader in the F&B industry, highlighting our differentiators and key benefits.

4. SEO and Keyword Optimization: 

  • Conduct keyword research to optimize content for search engine visibility and organic traffic.
  • Implement SEO best practices, including incorporating relevant keywords, meta tags, and optimized headings. 
  • Stay updated on SEO trends and algorithm changes to improve search rankings and drive organic growth. 

5. Proofreading and Editing:

  • Ensure all written content is error-free, coherent, and adheres to grammar, punctuation, and style guidelines.
  • Review and revise content to improve clarity, readability, and overall quality. 
  • Collaborate with the editorial team to ensure consistency and accuracy in all published materials.

Job Requirements

Requirements:

  • Bachelor's degree in English, Communications, Journalism, Marketing, or a related field.
  • Proven experience as a researcher and copywriter in the F&B industry or a similar field.
  • Excellent research skills, with the ability to gather and analyze information from diverse sources.
  • Exceptional writing and editing abilities, with a strong understanding of grammar, style, and tone.
  • Proficiency in SEO and keyword optimization techniques.
  • Familiarity with content management systems (CMS) and basic HTML.
  • Strong attention to detail and the ability to meet deadlines in a fast-paced environment. 
  • Creativity, imagination, and a passion for F&B and culinary trends.
  • Strong interpersonal and communication skills, with the ability to collaborate effectively with cross-functional teams.

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