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Senior Brand Manager (Fast Food Restaurants) - Cairo

Heliopolis, Cairo
Posted 2 months ago
75Applicants for1 open position
  • 60Viewed
  • 4In Consideration
  • 56Not Selected
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Job Details

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Job Description

Main Job Duties:

  • Work with the marketing director, analyze the results of the business and come up with strategies for the different products.
  • Translate brand strategies into brand plans and initiatives.
  • Deploy successful marketing campaigns and own their implementation from ideation to execution.
  • Be in charge of marketing budget and allocation to the different initiatives.
  • Analyze how our brand is positioned in the market and crystalize targeted consumers insights
  • Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)
  • Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues
  • Oversee marketing and advertising activities to ensure consistency with product line strategy
  • Monitor product distribution and consumer reactions
  • Brainstorm new and innovative opportunities.

Job Requirements

  • Min of 5 years of experience in managing brand (especially chains of restaurants).
  • Have a proven track record in managing successful launches.
  • Have a good experience in setting marketing strategy and executing marketing plans.
  • Have a good experience in managing marketing budgets.)
  • Is well exposed to digital tools and has already used some of those tools in campaigns.
  • Is well exposed to developing brand /product’s TV copies.
  • Has good experience in carrying out activation of Meno's.

Education:

  • Bachelor’s Degree in in marketing, business administration, commercial management, or a related field
  • Master’s degree is a plus

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